We will create our own partner ecosystem where People, Planet AND Profit positively coexist and work synergistically to realise our vision. Our vision is to plant 1 billion trees and lift 1 million people out of extreme poverty.

How We Deliver on Our Mission   

GiftTrees partners with Restaurant Operating Companies (ROCs), EPOS providers, and other businesses to fund tree planting through customer contributions. These funds are channelled to trusted Tree Planting Organizations (TPOs), enabling the delivery of high-impact planting projects that drive long-term environmental restoration and meaningful poverty alleviation in local communities.

Our strategy focuses on working closely with projects that align with our mission and values. We prioritise high tree survivability and the economic empowerment of underserved communities—particularly families and women-led households living in extreme poverty—through sustainable agroforestry. By taking an integrated, ecosystem-wide approach, we aim to strengthen both climate and community resilience in sub-Saharan Africa. In doing so, our work helps improve health, well-being, and reliable access to essential needs for those facing the greatest challenges.

Our Values 

GiftTrees' Tree Planting values drive our impact and guide all tree funding strategy decisions.

1. Sustainability: Commitment to long-term environmental, social and economic health.

2. Collaboration & Shared Prosperity: Working together to achieve shared goals, promoting collective ownership and mutual benefit.

3. Community Empowerment: Prioritizing local decision-making and capacity-building through education and access to sustainable livelihoods.

4. Transparency: Ensuring openness, clarity and accountability in all actions and outcomes.

Key Objectives:

1. Plant Trees & Ensure Their Survival: Fund tree planting initiatives that restore degraded land using varied and ecologically appropriate species, targeting over 90% survival rates.

2. Poverty Alleviation: Empower communities through sustainable livelihood opportunities in agroforestry and reforestation, fostering income growth, food security, improved health and wellbeing, gender equity, access to education, and increased economic capacity.

3. Environmental Impact: Foster biodiversity, increase tree and agroforestry cover in outlined planting areas, and strengthen both local and global climate resilience.

4. Transparency and Accountability: Maintain robust tracking and verification of contributions to ensure that each £1.23 contribution funds a tree and that trees are planted, maintained, and tracked effectively.

5. Scalability and Flexibility: Develop partnerships and processes that can scale to meet increasing contributor demand while remaining adaptable to different planting conditions and regions.